New practical guide for science communication

In view of the unpleasant results of the Eurobarometer survey on the perception of science in 2021, the topic of science communication is attracting increasing attention in politics and the scientific community. As a link between science and society, science communication plays a key role in reducing skepticism about science.

But how can the goals, methods and processes of science be communicated to non-scientists in practice? The white paper "Communicating Science. A practical guide" provides helpful answers. Renowned scientists such as Andreas Bergthaler, Florian Freistetter and Oliver Lehmann have their say. They provide insight into their own experiences with science communication. At the end of the guide, "10 golden rules for communicating" are also presented.

The guide is available for download here