Science for all or just fake? Social media as a tool for science communication
The training series for Young Science and Citizen Science contact persons consists of three thematic modules and will take place online. The overarching topic is social media in science communication. Two experts will provide insights into the opportunities and challenges of using different platforms and formats. The entire series is held in German.
Unit 1: Science for all or just fake? Social media as a tool for science communication
Content: Social media has become an integral part of science communication. Platforms that enable direct interaction with different target groups are an opportunity to reduce the distance to science and to present research results, scientists and projects in an interesting and target group-oriented way. At the same time, science communicators often experience hostility on social media. Disinformation is omnipresent. In addition, the requirements for formats, content and community management change with every new platform. What strategies are there to meet these challenges? How can the possibilities of social media be used in the best possible way for science communication?
Speakers: Johanna Barnbeck (artistic researcher and communications consultant) and Martin Tschiggerl (Austrian Academy of Sciences)
Date: February 28, 2024, 14:00-16:00 hrs