The two researchers Jaro Krieger-Lamina and Thomas Sommerer addressed the impacts of artificial intelligence in their presentations. They provided insights from media studies and technology assessment, particularly reflecting on the role of science communication and mediation.
Thomas Sommerer explained the typical characteristics of so-called "AI slop" (AI trash), such as visual exaggerations or culturally shaped stereotypes. The widespread dissemination of such AI-generated content on the internet is also due to the fact that human-produced media require more time and resources. The simple and rapid use of AI tools, however, favors the mass spread of disinformation and low-quality content.
In this context, Sommerer emphasized the importance of highlighting the human aspects of research more strongly in science communication. Instead of standardized media releases and professionally staged images, science communication should be more firmly rooted in everyday life and designed authentically.
Jaro Krieger-Lamina shed light on the possibilities and limitations of tools for detecting AI-generated content. Given the rapid technological advances, such content is hardly distinguishable from authentic media with the naked eye. Even technical instruments only provide probability values and are only conditionally suitable for reliable classifications. A system with quality seals for non-AI-generated content is theoretically conceivable but practically difficult to implement, among other reasons due to the rapid technological development.
Krieger-Lamina therefore recommended using generative AI only in specific contexts, such as pattern recognition, strictly regulated systems like coding, or as content inspiration. Communicators should consciously define standards there to maintain the trustworthiness of their content.
This module is part of a series that was conducted by the OeAD Center for Citizen Science last year on the topic of artificial intelligence in science communication. The next training session will take place on June 10, 2026, from 14:00 to 16:00. The experts Amrei Bahr and Matthias Begenat will present on the topic "Using AI responsibly: (new) quality standards for science communication." Register here.
