HEI Training Session in Brussels

The training will focus on a topic that sits at the heart of effective international recruitment: converting interest into enrolment. Many institutions invest heavily in generating interest from prospective international students — through marketing, fairs, digital outreach and agent networks — yet struggle to convert that interest into actual applications and enrolments. This 1.5-day session will help participants understand where and why prospective students drop out of the recruitment process, and how to address it.

The programme will combine expert presentations with hands-on workshops, covering:

• The international student recruitment funnel — key stages, metrics, and common drop-off points
• Evidence-based strategies for improving conversion at each stage
• Practical tools for diagnosing and addressing bottlenecks in your own institution's process

The session is designed for colleagues working in international marketing, student recruitment, and admissions — including marketing managers, recruitment officers, and heads of international offices. Full programme and registration details will follow in the coming weeks.