HEI Training Session in Brussels
Study in Europe is pleased to announce the next training session in the Study in Europe series for higher education institutions.
The training will focus on a topic that sits at the heart of effective international recruitment: converting interest into enrolment. Many institutions invest heavily in generating interest from prospective international students — through marketing, fairs, digital outreach and agent networks — yet struggle to convert that interest into actual applications and enrolments. This 1.5-day session will help participants understand where and why prospective students drop out of the recruitment process, and how to address it.
The programme will combine expert presentations with hands-on workshops, covering:
- The international student recruitment funnel — key stages, metrics, and common drop-off points
- Evidence-based strategies for improving conversion at each stage
- Practical tools for diagnosing and addressing bottlenecks in your own institution's process
The session is designed for colleagues working in international marketing, student recruitment, and admissions — including marketing managers, recruitment officers, and heads of international offices. Full programme and registration details will follow in the coming weeks.
