Strategic communication: New handbook for science communication

The English-language handbook is aimed at researchers and advanced students, with the aim of helping them to strategically plan, implement, and evaluate their science communication. The focus is on a structured approach: the book explains how communication goals and target groups can be defined and shows how content can be prepared for different channels — from specialist presentations and texts to social media, media relations, and policy discussions. Tried-and-tested tools are presented as practical aids, such as the JAM tool (“Just A Minute”), which can be used to formulate research topics concisely and clearly in less than a minute — for example, in preparation for lectures or short presentations. The handbook is supplemented by online materials such as exercises, videos, and quizzes — useful not only for individuals, but also in teaching or team settings.

Overall, “Science Communication for Scientists” thus offers a practical, methodologically sound foundation for science communication — and is suitable as a guide for anyone who wants to communicate research results in a targeted and professional manner.

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